The Wide Lens Paperback Cover

The Wide Lens

What Successful Innovators See that Others Miss

By Ron Adner

Read Intro & Ch. 1

"A path-breaking perspective on innovation."

— Clayton Christensen, author of The Innovator's Dilemma

"Adner is a breakthrough thinker."

— Jim Collins, author of Good to Great


This is a path-breaking perspective on innovation. Adner's tools guide you to ask the right questions to protect you from making mistakes that condemn so many innovations to failure.
— Clayton Christensen, author of The Innovator's Dilemma

An important new book on innovation. The Wide Lens will help big and small companies grow faster.
— Jeff Immelt, CEO, GE

Engaging, insightful, and immensely practical. Success in today's economy requires mastery of your innovation ecosystems, and The Wide Lens is the definitive guidebook to this new landscape.
— Kevin Sharer, CEO, Amgen

Anyone involved in moving a product from conception to adoption will not want to let this book pass them by.
— Publishers Weekly

As Ron Adner makes crystal clear if you do not think about the needs of your co-innovators, or the chain of adopters that helps it get all the way into the hands of your end users, you are likely to find yourself stranded on the wrong side of the chasm, looking longingly at the customers that could have been yours."
— Geoffrey Moore, author of Crossing the Chasm

Ron Adner is a breakthrough thinker. He zooms out to see more clearly how — and why — some innovations take hold, and others do not. Adner's core insight is profound, that an innovation's success depends on its place in an entire ecosystem, and his concepts can help people turn inspired creativity into practical impact and market success. A significant contribution.
— Jim Collins, author of Good to Great

The Wide Lens will change the way you think about innovation.
— John Donahoe, CEO, eBay

Adner describes the landscape of innovation in the most complete terms ever achieved. The arrival of this book is a major event for leaders everywhere.
— Adam Brandenburger, coauthor of Co-opetition

Opens the readers’ eyes to the bigger picture. Don’t miss out on your opportunity to see your innovation go from conception to success by engaging a wider lens.
— Jack Covert Selects, 800ceoread

Essential reading for innovators.
— Kirkus Reviews