"This is a path-breaking perspective on innovation. Adner's tools guide you to ask the right questions to protect you from making mistakes that condemn so many innovations to failure."
— Clayton Christensen, Kim B. Clark Professor, Harvard Business School, author of The Innovator's Dilemma
"Ron Adner is a breakthrough thinker. He zooms out to see more clearly how — and why — some innovations take hold, and others do not. Adner's core insight is profound, that an innovation's success depends on its place in an entire ecosystem, and his concepts can help people turn inspired creativity into practical impact and market success. A significant contribution."
— Jim Collins, author of Good to Great, co-author Great by Choice
"The Wide Lens will change the way you think about innovation. Adner shows why and you must adapt your approach to innovation in today's interdependent world. This is highly useful reading for anyone whose success depends on collaboration."
— John Donahoe, President and CEO, eBay, former CEO, Bain & Company
"The Wide Lens is an important new book on innovation. Adner correctly identifies the important challenge of recognizing market ecosystem and competitive strategies. His framework for innovation is contemporary, teachable, and practical. Growth is today's big challenge. The Wide Lens will help big and small companies grow faster."
— Jeffrey R. Immelt, Chairman and CEO, General Electric Corporation
"Engaging, insightful, and immensely practical. Success in today's economy requires mastery of your innovation ecosystems, and The Wide Lens is the definitive guidebook to this new landscape. Adner's innovation tools and insights will make your strategy more robust and your organization more effective."
— Kevin Sharer, Chairman and CEO, Amgen
"'What is the big picture?' This is the question that haunts every business strategist--reflecting the fear that our analysis of the landscape has missed the larger threats or opportunities in front of us. Based on years of research and teaching, The Wide Lens gives a brilliant answer. Ron Adner describes the landscape of innovation in the most complete terms ever achieved. The arrival of this book is a major event for leaders everywhere."
— Adam Brandenburger, J.P. Valles Professor, NYU Stern School of Business, coauthor of Co-opetition
"As Ron Adner makes crystal clear, when it comes to proliferating a successful innovation, "it takes a village!" And if you do not think about the needs of your co-innovators, or the chain of adopters that helps it get all the way into the hands of your end users, you are likely to find yourself stranded on the wrong side of the chasm, looking longingly at the customers that could have been yours."
— Geoffrey Moore, author of Crossing the Chasm and Escape Velocity
"Essential reading for innovators."
"A clear analysis of numerous scenarios, both failures and successes, with a depth rarely found in pragmatically-tinged books. Anyone involved in moving a product from conception to adoption will not want to let this book pass them by."
"The Wide Lens opens the readers’ eyes to the bigger picture and expands the mind to the possible pitfalls that have come to stand in the way of the success of many innovative products and services....Don’t miss out on your opportunity to see your innovation go from conception to success by engaging a wider lens."
