The Wide Lens
by Ron Adner
A new strategy for innovators. A holistic approach to success.Order the Book Read an Excerpt
We live in a world of interdependence where the difference between success or failure hinges on your ability to see, shape, and shift your broader ecosystem. The Wide Lens is the definitive guidebook to this new world. Its breakthrough approach will help you and your team eliminate your strategy blind spots and multiply your odds of success.
“A path-breaking perspective on innovation.”
author of The Innovator’s Dilemma
“Adner is a breakthrough thinker. He zooms out to see more clearly how — and why — some innovations take hold, and others do not.”
author of Good to Great